When disaster strikes—especially in hurricane-prone regions like Florida—homeowners often face the daunting task of filing insurance claims to recover from property damage. In such critical times, understanding the roles of different insurance adjusters becomes paramount. This article delves into the distinctions between public adjusters and independent adjusters hired by insurance companies, highlighting the advantages of enlisting a public adjuster to advocate for your interests.
Understanding the Roles
Independent Adjusters: Representing the Insurer
Independent adjusters are licensed professionals contracted by insurance companies to assess claims on their behalf. Despite the term “independent,” these adjusters work to protect the insurer’s interests, aiming to minimize claim payouts and safeguard the company’s financial bottom line.
Public Adjusters: Advocates for the Policyholder
In contrast, public adjusters are hired directly by policyholders to represent their interests during the claims process. They conduct thorough assessments of property damage, prepare detailed estimates, and negotiate with the insurance company to ensure a fair settlement. Public adjusters are particularly beneficial when dealing with complex or substantial claims, as they possess the expertise to navigate the intricacies of insurance policies and advocate for maximum compensation.
The Importance of Advocacy: Lessons from Hurricane Ian
The significance of having a dedicated advocate became evident in the aftermath of Hurricane Ian. A 60 Minutes investigation revealed that several insurance companies in Florida allegedly altered damage reports to underpay homeowners. Whistleblowers, including licensed adjusters, testified that their original assessments were modified without their knowledge, resulting in significantly reduced payouts to policyholders.
For instance, adjuster Jordan Lee reported that his estimate of over $231,000 in damages was altered to just over $15,000 by the insurance company, without his consent. Such practices underscore the potential conflicts of interest when relying solely on adjusters affiliated with insurance companies.
Benefits of Hiring a Public Adjuster
- Expertise in Policy Interpretation: Public adjusters possess in-depth knowledge of insurance policies, enabling them to identify coverages that policyholders might overlook.
- Comprehensive Damage Assessment: They conduct meticulous evaluations to ensure all damages are documented and included in the claim.
- Negotiation Skills: Public adjusters are adept at negotiating with insurance companies to secure fair settlements.
- Time Savings: By managing the claims process, they alleviate the burden on policyholders, allowing homeowners to focus on recovery.
- Contingency-Based Fees: Typically, public adjusters charge a percentage of the settlement amount, aligning their compensation with the policyholder’s success.
Conclusion
In the complex landscape of insurance claims, especially following natural disasters, having a professional who advocates solely for your interests can make a substantial difference. Public adjusters offer valuable expertise and support, ensuring that policyholders receive the compensation they rightfully deserve. Given the potential for conflicts of interest with insurance company-affiliated adjusters, enlisting a public adjuster can provide peace of mind and a more equitable claims process.
For a detailed account of the 60 Minutes investigation into altered hurricane damage reports, you can watch the full segment below.

I am a Licensed Public Adjuster Apprentice in Florida under the supervision of Jacob Moss at Florida State Public Adjusters, Inc. I bring over 20 years of experience in construction project management and disaster recovery. As a Senior Project Manager with the U.S. General Services Administration (GSA), I led major federal building renovations and infrastructure upgrades. With the U.S. Small Business Administration (SBA), I conducted over 500 disaster damage assessments after major hurricanes. I now assist Florida property owners in documenting losses and preparing insurance claims to help secure fair settlements under licensed supervision.